
Website Cigna
Job Description:
Cigna continues to make significant investments in enterprise resources to drive growth across its portfolio of businesses, and our Competitive Intelligence (CI) team is a key partner and stakeholder influencing this growth. Our CI team’s mission is to integrate deep competitive intelligence analysis with strategic marketplace insights to drive competitively superior strategies and decision making across our lines of business. We have a smart and motivated team who is deeply engaged with our business leadership partners, and we continue to build on our talented team to support the growth goals of the company.
Job Responsibilities:
- Work closely with product teams to gather, analyze and share relevant information about competitors’ products, strategies, value propositions and go-to-market approaches. The ultimate goal is to advise our business leaders on implications to strategy, market positioning, and business decisions to help drive wins and business growth across solution lines.
- Assist product teams with new product development and new product launches by providing perspective on existing competitive solutions and developing trends
- Support short and long-term strategic decision-making by developing and providing a set of assets that convey analytical judgments regarding best-in-class competitors, emerging niche competition, technology-focused disruptors and other strategic threats or opportunities.
- Serve as thought leader as it relates to new and innovative players in the healthcare space, helping decipher where the company could face future competitive threats
- Create resources for sales teams that outline points of differentiation as well as potential areas of competitive pressure to help win and retain business
- Work with marketing team to help craft a compelling and differentiated market message that will resonate with clients and help grow the business
- Continuously develop and grow internal and external network of sources and contacts to expand access to information and create meaningful CI insights aligned with identified and emerging competitors.
- Develop research content for publications and contribute to regular and ad hoc CI releases e.g. news alerts, newsletters, research and white papers, etc.
- Support broader CI team to respond to ad-hoc requests from across the enterprise including other business units and product areas
Job Requirements/Qualifications:
- Bachelor’s degree
- 3 years healthcare, competitive intelligence, consulting or research experience preferred
- Strong analytical and problem solving skills, and ability to synthesize quantitative and qualitative data to drive action
- Must exhibit strong desire to learn new areas of business, make an impact, engage with the team and drive business decisions with thoughtful and influential fact-based presentations
- Ability to build and leverage internal and external relationships
- Executive presence to be able to face off with and gain the confidence of business leaders
- Excellent teamwork, communications and interpersonal skills
- Ability to work effectively in a dynamic, rapidly changing, team-based environment across multiple functions
- Ability to contribute individually and as part of a team
- Lead and quickly demonstrate credibility as a subject matter expert in insights rooted in knowledge and experience
- Well-organized, data driven and comfortable managing multiple projects
- Self-directed, goal oriented and personally accountable
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